14 Sep W4 Performance Ad Market goes live at w4.com
SANTA MONICA CA, September 14, 2010 – Industry Leaders Bring New Entry Into the Performance Ad Network Space Venice, CA, Sept 14, 2009 – Last quarter, W4 announced its intent to launch a new online performance ad network. Now, after just a few months, the founders and former senior executives of Hydra (a leading online ad network listed in the top ten fastest growers and for the last three years in the Inc 500®) have announced the network’s launch.
The team behind W4 includes three founders and the former COO, CSO and CFO, EVP and VP of Hydra, representing more than 30 years of experience in online advertising, and 100 years in advertising and marketing. Addie Conner, Director of Interactive Marketing for Course Advisor, a subsidiary of The Washington Post Company, said, “We are already seeing results in just a few days with W4, even though the company is brand new. Their affiliate base seems strong, and the traffic reliable. They have a really likable team of account execs and affiliate managers…I’ve known most of them for several years.”
“Building on our reputations in the affiliate advertising industry, W4 is certain to be known for its focus on the needs of advertisers and publishers, coupled with a bulletproof and user-friendly platform”, said Jason Durant Walker, cofounder and president of W4. The performance ad network is W4′s first offering and will be followed by additional services and solutions for specific channels such as social media, display and mobile.
“We are just getting started now, but have put together what we think is the best possible team in the industry. So far, the industry is telling us that’s right”, said Abby Whitridge, cofounder and COO of W4. The team behind the company includes entrepreneurs that have scored four appearances among the top 100 of the Inc. 500 fastest-growing companies in the U.S., Los Angeles Business Journal fastest-growing internet media company, Deloitte Technology Fast 50, Ernst & Young’s Entrepreneur of the Year, the Award for Business Leadership, Forbes fastest growing companies, and others