SETTING UP YOUR CAMPAIGN

If the concept of cost-per-action is new to you, here’s how CPA affiliate marketing works:

1) CHOOSE THE DESIRED ACTION

You set the goal for your advertising: consumer purchase, completed lead form, member sign-up or trial membership, software or mobile app download, video viewing, site registration, or any other measurable customer action or engagement.

2) SET THE PAYOUT

Based on your business model or acceptable cost-of-acquisition (COA), you set the “payout” amount that conversion is worth, to assure positive ROI for your affiliate marketing efforts

3) CHOOSE CHANNELS & SET RESTRICTIONS

You specify on which channels your campaign may be placed and set any necessary restrictions, e.g., non-permissible keywords.

4) W4 DISTRIBUTES YOUR CAMPAIGN

Our Affiliate Managers will push out your advertising to targeted publishers within our CPA affiliate marketing network, according to the guidelines you’ve set.

5) TRACK CONVERSIONS

Conversions are tracked via cookies and tracking pixels. We reconcile our tracking to yours to determine the number of quality customers delivered, and determine the total payout amount. So you pay only for results.

GET STARTED