13 Dec W4 earns fastest-growing title from Inc. Magazine & Los Angeles Business Journal.
SANTA MONICA CA, December 11, 2013 – The online advertising company W4 has been named the 9th fastest-growing private company in the metropolitan Los Angeles area, and the 25th national fastest growing company in advertising and marketing. The listing can be found at http://www.inc.com/profile/w4. The Los Angeles Business Journal also recently ranked W4 the 55th fastest growing company according to its ranking profile.
W4’s founders have landed companies on the Inc. 500 list three times before, with rankings ranging from 10th fastest growing company, into the 200s. “We probably owe our repeat success to our great people – some of which have been with us since the 90s”, said W4’s CEO Jason Durant Walker.
The company, which was started in Mr. Walker’s home in Venice, CA, during 2009 now employs 40 people. “We have been able to attract hundreds of advertisers into our network, and thousands of publishers – with many of the big names included – Groupon, Facebook, LivingSocial, Disney – as well as agencies like Ogilvy and Universal McCann,” Jason continued. The company charges advertisers only when they acquire a customer.
“Our publishers generate not only ad impressions from web traffic, but when run through our network, we are able to track the amount of actual customers delivered to advertisers, which is all we bill them for. So, our customers tend to stick around,” said Abby Whitridge, co-founder and COO of the company.
W4 operates an online advertising marketplace at w4.com that provides result- based advertising solutions to advertisers which include clients like Groupon and Netflix, and traffic monetization solutions for its publishing partners in social media, search, display, subscriber email and other channels. More information can be found at www.w4.com.