RESULTS-BASED = GUARANTEED ROI

If the concept of cost-per-action is new to you, here’s how CPA affiliate marketing works:

CPA Affiliate Marketing is a Risk-Free Alternative to a Traditional Media Buy

With a traditional media buy, you pay upfront to ensure ad placement. But no matter how effectively you target, some portion of that buy is wasted. You could pay on a cost per click (CPC) basis, but there’s no guarantee that the clicks you pay for will translate into customers.

 

CPA is Performance-Based – You Pay only For Results

With CPA affiliate marketing, you make your campaign available for placement through a network of digital publishers across online and mobile channels. Rather than pay them upfront to run your ads, you pay them a bounty—or “payout”—for the actual conversions they deliver. That conversion can be a sale, completed lead form, subscription, signup, download, video view or any other measurable consumer action that  you wish to generate and it makes business sense to pay to obtain.

 

The 2 key advantages of the CPA marketing model are:

1) Zero ad waste – you pay only for results
2) More expansive media placement – the independent online publishers who run CPA campaigns are expert in driving conversions to a given audience via one or more online channels. In fact, most are so expert that you could not afford to hire them for your marketing team (they make more as independent publishers). But you can put them to work for you via the CPA affiliate marketing model and reach more consumers through more channels than you could reach on your own.

1) CHOOSE THE DESIRED ACTION

You set the goal for your advertising: consumer purchase, completed lead form, member sign-up or trial membership, software or mobile app download, video viewing, site registration, or any other measurable customer action or engagement.

2) SET THE PAYOUT

Based on your business model or acceptable cost-of-acquisition (COA), you set the “payout” amount that conversion is worth, to assure positive ROI for your affiliate marketing efforts

3) CHOOSE CHANNELS & SET RESTRICTIONS

You specify on which channels your campaign may be placed, and set any necessary restrictions, e.g., non-permissible keywords.

4) W4 DISTRIBUTES YOUR CAMPAIGN

Our Affiliate Managers will push out your advertising to targeted publishers within our CPA affiliate marketing network, according to the guidelines you’ve set.

5) TRACK CONVERSIONS

Conversions are tracked via cookies and tracking pixels. We reconcile our tracking to yours to determine the number of quality customers delivered, and determine the total payout amount. So you pay only for results.

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