29 Oct Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
According to Adobe’s forecasts, this holiday season will see an 11% year-over-year increase in online spending.
Not sure what the forecast is for brick and mortar this upcoming holiday, but experts are bullish on online sales. Speaking for myself, I must say that pointing and clicking is a lot easier than driving and parking and fighting crowds!
And W4 advertisers – you should take advantage by switching over to holiday-themed creatives… for Black Friday, Cyber Monday, the holiday we used to call Xmas and more. If you don’t have creative units ready we will build them free!