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CPA NETWORK FOR AFFILIATES

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The W4 CPA affiliate network was founded on a difference: To give smart, successful publishers the respect they deserve and the one-on-one service they need to become even more successful.

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Recent Blog Posts

ANOTHER LANDING PAGE THEORY

Are you familiar with the Landing Page Influence Function for Tests™ (or LIFT™) Model? According to the CEO of Wider Funnel, it has produced up to a 277% boost to online conversions. But let’s take a closer look… Chris Goward is founder/CEO of “marketing optimization”......

CONVERSIONS BY CHEATING

Scanning affiliate marketing news, we see in Performance Marketing Insider that the FTC is cracking down… again. “FTC Warns Advertisers In Initiative to Improve Disclosures in Ads,” is the headline. Seems all the last times they cracked down and warned advertisers that they need to......

HAVE DEMOGRAPHICS BECOME IRRELEVANT?

What’s with people not acting their age… or household income or marital status, etc? Apparently it’s a new consumer trend. An aunt’s old photo album inspired photographer Dai Lyn Power to shoot a series of senior citizens decked out in the trappings of modern “hipster......

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